Ronnie Reid
Technology expert with 20+ years of experience in AI, E-Commerce, Online Marketing and IT Leadership.
208-283-7753I'm a results driven IT leader with over 20 years of experience and a relentless curiosity for learning. I translate business objectives into technical solutions that drive measurable results, constantly expanding my expertise to stay ahead of evolving technologies and industry trends.
I'm skilled at bridging business and technology to define product strategy, manage backlogs, and optimize user experiences. My deep technical knowledge of enterprise systems (n8n, SAP, Salesforce) combined with strong stakeholder management enables me to effectively gather requirements, plan roadmaps, and deliver solutions that meet both team goals and business requirements.
CORE COMPETENCIES
Product Leadership
- Product Strategy & Roadmap Development
- Requirements Gathering & User Story Development
- Backlog Management & Sprint Planning
- Stakeholder Communication & Cross Functional Leadership
Technical Expertise
- Enterprise Systems Integration (AI Automation, ERP, CRM, Payment Systems)
- Data Driven Decision Making (KPIs, Analytics)
- Technical Documentation (Wireframes, Process Flows, User Journeys)
TECHNICAL SKILLS
Product Management
Requirements Gathering, User Story Development, Backlog Management, Roadmap Planning
Digital Platforms
Wordpress, Ghost CMS, Shopify, Magento (Adobe Commerce), WooCommerce, Payment Gateway Integrations
Enterprise Systems
n8n, SAP, Salesforce, Pardot, Marketo, Marketing Cloud
Cloud & Infrastructure
Proxmox VE, Proxmox Backup Server, UniFi OS, Virtualmin, AWS, Azure, Google Cloud Platform (GCP), VMware, Linux, Windows, MacOS, iOS
Project Tools
Jira, Asana, Smartsheet, Notion, LiquidPlanner
EXPERIENCE
Principal IT Consultant
Imerge, Boise, ID | 2022 – Present
Advises clients on digital product strategy, implementation, and optimization to deliver scalable technology solutions. Leads product lifecycles from discovery through delivery, translating business objectives into technical requirements and managing cross functional teams to execute strategic initiatives.
- Product Strategy: Define and execute digital product roadmaps aligned with business goals, conducting competitive analysis and user research to ensure solutions remain market competitive
- Requirements & Documentation: Gather requirements from stakeholders, create user stories with acceptance criteria, and produce technical documentation including process flows and system architecture diagrams
- Backlog Management: Prioritize features, enhancements, and fixes based on business value, user impact, and technical feasibility while balancing multiple stakeholder needs
- Performance Optimization: Implement analytics frameworks to measure product performance, identify optimization opportunities, and drive continuous improvement through data driven decision making
- AI Integration: Lead evaluation and integration of AI driven automation technologies to enhance operational efficiency and user experience
Retail and E-Commerce Systems Lead, Adobe Commerce
Levolor, Atlanta, GA | 2023
Six month contract position to lead a dynamic team of analysts responsible for content management across multiple B2C and B2B enterprise websites, ensuring the delivery of an exceptional online experience for customers.
- Collaboration: Worked closely with adjacent software development and marketing departments. Act as a vital link actively identifying, prioritizing, and resolving bugs, and overseeing the implementation and testing of new features/bug fixes on Adobe Commerce platform
- Project Management: Played an integral role in project management, conducting daily stand up meetings and strategically prioritizing tasks to ensure optimal project execution and meet critical deadlines
- Resource Management: Monitored incoming Jira issues and assigned them to the most qualified team members based on their expertise, workload, and project requirements
- Innovative Technology Integration: Spearheaded efforts to identify, evaluate, and integrate AI technologies for automated product price monitoring on partner sites
Senior E-Commerce Manager, Magento Enterprise
KNG, Inc., Boise, ID | 2004 – 2022
Managed a team of eight in house and offshore marketers, developers, analysts, and consultants performing daily enhancements and bug fixes on multiple, high performance business to business (B2B) and business to consumer (B2C) Magento websites and other enterprise level platforms. Directed IT infrastructure design, implementation, and maintenance and liaised between Marketing and IT groups. Planned projects, estimated timelines, and managed budgets over $1M. Managed development teams in North America, South America & Asia.
Key Achievements:
- Delivered on datacenter upgrades including SAN, ESXi hosts and networking. Updated to Adobe Commerce 2.4. Projects included simultaneous major upgrades to MySQL, PHP, Redis, Elasticsearch and more
- Previously performed a major update to Magento 2.2 using in house resources and contract developers ($150K project). Launched in 2021 and the platform performed well. Complex product pages: TTFB 150ms, First Contentful Paint 492ms, Time to Interactive 1.6s, Fully Loaded Time 2.9s
- Re built a third brand's E-commerce site from the ground up (Restaurant Discount Warehouse) with all new design leveraging existing integrations with SAP ERP and Salesforce via custom middleware. The customer experience and sales improved. Pick, Pack, Ship efficiencies increased 10X. The project was completed on time and under budget, thanks to improved processes and tracking via LiquidPlanner
- Drove team to complete a nine month project to launch a new E-Commerce site for a totally new brand (Brandera). Juggled resources and maintained existing site while continually adding new features. Added over 10K SKUs and created an apparel customization engine written in house, from scratch, using Fabric.js
- Recommended, designed, and oversaw a 12 month, $150K project to totally overhaul e-commerce software to Magento Enterprise v1.12
- Completed a six month project to upgrade IBM WebSphere Commerce to version 7. Oversaw code migration, hardware upgrades, business logic, and end user testing. Fully migrated to 100% VMware vCenter environment. On site production environment consisted of HTTP Server, Application Server, Primary Database Server (IBM DB2) and Standby Database Server in HADR configuration
- Oversaw $250K site migration to IBM WebSphere Commerce(v.6). Designed and implemented hardware stack for Dev, Test and Production. Implemented over 750 bug fixes and enhancements within the first four years
KNG was acquired by Diversified Foodservice Supply in 2017 and consolidated into the Tundra FMP brand.